Ever since his emergence as a favorite of young golfers after his “unanimous MVP” performance at SB2K16, Smylie Kaufman continues to make a name for himself within golf.
The 25-year-old took that a step further this weekend — expanding his presence, and brand, outside of golf by virtue of him having his name on a NASCAR entry in the Kobalt 400 at Las Vegas Motor Speedway. One of Kaufman’s sponsors, Natural Light beer, partnered with media company Barstool Sports on this flashy, bro-inspired design on the No. 37 car driven by Chris Buescher this weekend.
We’re impressed by the PGA Tour player’s influence on the car — with #BOOMTOWER included on the design of the car at least twice from what we can tell.
“Boom Tower!” originated with Kaufman’s group of fans — dubbed Smylie’s Army — who developed the phrase to stand out as they cheer on their favorite golfer. It’s a …

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