Following a successful one-week trial launch in August 2016, NASCAR is rolling out the next generation of its Kids Drive NASCAR initiative that will pit kids against three NASCAR drivers through a series of social media challenges. The challenges will take place over three consecutive weeks beginning at Pocono Raceway and Iowa Speedway on July 29 and continuing at Watkins Glen International and Michigan International Speedway.
The intent of the Kids Drive NASCAR program is to engage the sport’s youngest fans on and off the track. Last year’s program announced that beginning in 2017, all tracks would offer free admission to kids 12 and under for all NASCAR Xfinity and Camping World Truck Series races.
Said Peter Jung, NASCAR’s managing director of brand and consumer marketing, “Attracting more families and kids to the sport and getting them to tracks is such a common priority with everyone involved in the sport—the tracks and …

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